Reflections on Business - Part 1
Business is the grand poem of our age, the meta-rhyme of our world, the creative story of our civilisation. Through business, we give expression to our unique humanity and our common animal nature.
Business captures our highest aspirations and our lowest degradations; our most visionary strategies and our most short-sighted tactics. Business gives an outlet for the incredible products of our patiently honed talents and the trashy junk of our impulsively stimulated lusts. Business echoes our most generous natures and our most selfish traits; our most brilliant dreams and our deepest darkest nightmares.
Those who believe that business is little more than the science of making money – a profit-making machine churning out endless trinkets – are simply unimaginative poets hypnotised by their own monotonous rhetoric. They are like a child that takes pride in endlessly reciting a forced rhyming verse constructed in formulaic fashion from a limited monosyllabic vocabulary.
In reality, business is living poetry in action, an art form bursting with variety, flowing with beauty, punctuated with idiosyncrasy and raging with emotion. Business is verbose with narratives, replete with symbols and imagery, swaying with rhythms and swinging with cycles, laden with tragedy and leavened with comedy. Business is an anthology of heroes’ journeys and lovers' sagas, and a battleground for the forces of good and evil.
Source
Extracted from The Poetry of Business: A CEOs Quest for Meaning